Plates The celebrity endorsement strategy is considered as one of the promotional tools attract consumers.However, the effectiveness of these strategies in forming brand equity is still questionable.This study aims to examine the effect of the celebrity endorsement strategy on brand equity of endorsed brands.This study uses brand credibility as a m
Green travel is a special type of pro-environmental behavior, which requires people to pay a time cost to reduce carbon emissions.This study explored the impact of the cost of travel time and feedback types on green travel.To verify the change of travel choice under different time costs, experiment 1 explored the impact of different costs of Hallow
Oxidative stress plays an important role in the pathogenesis of cardiovascular diseases.Salidroside (SAL), one of the main effective constituents of Rhodiola rosea, has been reported to suppress oxidative stress-induced cardiomyocyte injury and necrosis by promoting transcription of nuclear factor E2-related factor 2 (Nrf2)-regulated genes such as
We use a recently proposed spectral sampling technique for measurements of atmospheric transmissions called the Spectral Structure Parameterization (SSP) in order to retrieve total water vapor columns (WVC) from reflectivity spectra measured by the Global Ozone Monitoring Experiment (GOME).SSP provides a good compromise between efficiency PROST-FOR